Shoe Design: Logos for Shoes
Your new shoe design isn’t complete until you have detailed the logos. A beautiful set of logos will add value, give information to your customers, or be that unique and special twist. A great logo can provide the centerpiece for your shoe design. Adding logos will cost money, so we better make sure you are getting your money’s worth.
Selecting logos for your shoe design:
When you are working with a new shoe factory, it is very helpful to know their capabilities. For example, if the factory does not have an embroidery machine in-house, it will cost more to send the cut part out for processing. Or, if the factory has a great relationship with the woven label supplier, it will be worth your while to arrange a visit to see what they can do.
Here we will review the most common types of logos found on sports shoes. We will discuss what the logo parts cost, set up charges, and design tips.
Die Cut Logo:
The die cut shoe logo is the most common found on shoe quarter or side panels. The logo is simply cut out from a piece of material and sewn on. The Nike “Swoosh”, Adidas “Stripes”, New Balance “N”, Vans “V” and Puma “Formstrip” are classics. Die cut logos are great for high visibility applications and can be made of almost any material. The die cut logo is a perfect overlay on top of any seam or pattern breaks and can also be reversed so the logo is now a window to the inside of the shoe. The downside is details are limited to what can be sewn down. Price is low, only being the cost of the material.
Screen Printed Shoe Logos :
Screen printing is a very common logo application for shoes. Set up is nearly zero, colors are almost unlimited. There are many finishes available such as matte, gloss, puff, or 3D styles. However, there are limits to the surfaces you can print on. Rough or suede surfaces will not take prints smoothly. Elastic fabrics will cause cracks in the ink. Any waxed or oiled surface is also not suitable for screen printing. On the flip side, printing is great for big, high contrast logos. Screen printed logos can be several colors but be aware registration can be difficult. Every factory will have a screen printing department. The logo can cost from $.25 to $.75 per unit, depending on the size and number of colors. There are usually no setup charges for silk screen printing logos.
Print + Emboss Logo:
An inexpensive, but great logo effect for shoes can be created by screen printing, then using an RF welding machine to emboss the logo for a 3D effect. The RF welding machine is an inexpensive tool and the cut brass welding heads don’t cost much. Inexpensive to set up and when it’s done in-house at the factory it’s cheap! The emboss tools may cost $300 depending on the logo size.
The woven label is another great way to create colorful logo effects. This type of label is machine-made by computer control. The Resolution is great for fine details and small crisp text. Colors are nearly unlimited and one logo can have as many as 15 colors. The basic tongue logos on New Balance or classic Nikes are made by this process. This process can be used to create an informational label on its shoes. Setup charges are low, possibly zero. These woven label logos are not expensive, with prices starting at $.05 and running to $1.00 for a large multicolor patch.