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Shoemaking Instruction


Online Courses

Jumpstart your career in the business of shoemaking with exclusive insider information.

Are you ready to supercharge your footwear career? Unlock your full potential with the Shoemakers Academy’s online courses. Gain complete access to our extensive catalog, featuring 140 shoemaking lessons and over 40 hours of expert video instruction from none other than “The Shoe Dog” himself. Grab the All Access Pass and fast-track your way to business success in the exciting world of footwear!

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Wade Motawi, "The Shoe Dog"


Meet Our Founder and Lead Instructor

Wade Motawi, a veteran shoe designer with over 25 years of experience, began his career in 1995 by traveling to shoe factories in Asia to study and document shoemaking techniques. He later led teams of footwear designers and developers on training missions to these same factories. 

Throughout his career, he has held various roles including designer, developer, product line manager, development group manager, advanced technology group manager, footwear buyer, sourcing manager, and consultant. He has also lived and worked extensively in the far east. 

In addition to designing shoes, Wade has also written several highly rated books on the subject of modern shoemaking and founded Shoemakers Academy to share his expertise with others.

Wade Motawi "The Shoe Dog"

Corporate Training

Level Up Your Team

Our modern footwear courses provide your team with in-depth instruction detailing the Shoemaking Process from Design to Development to Mass Production.

Zoom & In person

Your team can choose OnDemand Video Lectures, Live Zoom Sessions or Schedule In-person instruction with our teachers.

Books & Materials

The Shoemakers Academy offers everything you need to jump start your shoemaking education. Text books, hand tools and shoe materials for our students are in-stock now.

Wade Motawi Teaching shoemaking class

Private Coaching and Corporate Training

Level Up Your Team

Our courses and coaching provide your team with in-depth instruction detailing shoemaking from design to development to mass production.

Zoom & In Person

Choose OnDemand video lectures, live Zoom sessions, or schedule in-person instruction with our professionals.

Textbooks & Materials

Shoemakers Academy has everything to fast track your shoemaking skills. Textbooks, eBooks, hand tools, shoe materials, and more.

Textbooks & Tools


Shoemaking Store

Ready to kickstart your footwear business journey? Look no further than the Pro-pack! The ultimate resource to break through barriers to your success in the industry. Get ready to demolish the roadblocks holding you back. The Pro-Pack delivers the critical information you need. Bundle up and save big.

Schools Using Our Course Materials


Where to Find Us

Shoemaking Articles



Footwear Projects Collaboration

Footwear Collaborations When working on footwear design projects collaboration is the key. Working with your fellow designers or engineers can easily double or triple the years of experience you bring

5 Star Quality Shoemaking Supplies

Quality You Can Trust! At, our commitment to excellence shines through in every aspect of our shoemaking supply store. We opened our store in 2015 and have served

Start-Up Footwear Brand Update: The Solei Sea Summer Success

When does a start-up shoe brand stop being a start-up? Today we catch up with a 3-year-old start-up brand and client of Shoemakers Academy, Soléi Sea. Four women, friends

What kind of shoemaker are you?

A quiz about YOU! To make your shoemaking journey easier, please tell us a bit about YOU and your biggest challenges as a shoemaker. We can help. Take the 30-second About YOU discovery quiz.

Your shoemaking questions answered.

We provide both basic and advanced shoemaking knowledge. Every day we receive shoemaking questions from our friends around the world. Here are our best answers to your most frequently asked shoemaking questions.

Fast Track Shoemaking


Live Events

The Shoemakers Academy hosts live and virtual events to meet Wade Motawi, “The Shoe Dog,” and our other instructors. Our shoemaking events cover footwear design, development, brand building and manufacturing. Bring your questions and challenges! See our schedule of upcoming events.   

Upcoming Events

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