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Footwear Masterclass
Shoemakers Academy All Access Pass
Complete Online Footwear Career Training in Shoe Design, Development, Manufacturing & Business
Build the practical skills, technical knowledge, and professional vocabulary you need to advance your footwear career, launch a shoe brand, or become more effective in the footwear industry.
The Shoemakers Academy All Access Pass gives you five years of on-demand access to the complete Shoemakers Academy online footwear curriculum, including current courses, future courses released during your access period, professional eBooks, technical files, worksheets, calculators, and project-development resources.
Whether you are preparing for your first footwear job, moving from design into development, building your own shoe company, or strengthening your technical knowledge as an experienced professional, the All Access Pass gives you a structured way to develop a broader, more complete understanding of the footwear business.
The program includes 195+ footwear lessons and more than 60 hours of video instruction, covering shoe design, product development, materials, tooling, costing, quality, manufacturing, fitting, sourcing, business development, and factory communication.
Build a Complete Footwear Skill Set
Successful footwear professionals rarely work in isolation.
A designer benefits from understanding development.
A developer needs to understand materials, tooling, costing, fit, and factory communication.
A brand founder needs to understand the entire process.
The All Access Pass is designed to help you connect those subjects into one complete professional skill set.
ou can build knowledge in:
- Shoe and sneaker design
- Footwear product development
- Footwear materials
- Technical specifications
- Shoe lasts and fit
- Outsole and midsole tooling
- Footwear costing
- Cost engineering
- Quality control
- Footwear manufacturing
- Factory operations
- Import duties and sourcing
- Sustainability
- Footwear business development
- Shoe company start-up
- Factory communication
- Sneaker authentication
- Digital footwear design tools
Build Your Own Footwear Learning Path
Not everyone needs to study the courses in the same order.
I would actually add this section to the page because it makes the program feel much more career-oriented.
Start with:
Shoemaking for Designers & Brand Builders
↓
How to Select Shoe Materials
↓
Creating Footwear Specifications
↓
Footwear Fitting & Comfort
↓
Footwear Tooling Design & Development
↓
Footwear Development Process
If You Want to Become a Footwear Developer
Start with:
Shoemaking for Designers & Brand Builders
↓
Footwear Materials
↓
Creating Footwear Specifications
↓
Footwear Development Process
↓
Tooling Design & Development
↓
Costing
↓
Quality Control
↓
Factory Communications
Start with:
Starting Your Shoe Business
↓
Shoemaking for Designers & Brand Builders
↓
How to Select Shoe Materials
↓
Creating Footwear Specifications
↓
Footwear Cost Calculation
↓
Tooling Design & Development
↓
Footwear Development Process
Use the All Access Pass to fill gaps in your knowledge.
A designer can learn costing and tooling.
A developer can deepen material and fit knowledge.
A product manager can understand factory operations.
A sourcing professional can strengthen technical-development knowledge.
The goal is not simply to complete courses.
The goal is to become more fluent across the entire footwear-development process.
The All Access Pass is especially valuable for people who want to build or advance a career in footwear.
It can help you prepare for roles in:
Footwear Design
Understand not only how to create concepts, but how those concepts move into materials, specifications, tooling, sampling, and production.
Footwear Development
Build technical knowledge in lasts, patterns, materials, tooling, costing, quality, fit, and factory communication.
Product Management
Understand how design, cost, sourcing, development schedules, quality, and commercial decisions work together.
Footwear Sourcing
Learn the terminology and manufacturing processes needed to communicate more effectively with suppliers and factories.
Footwear Engineering & Technical Development
Strengthen your understanding of tooling, fit, specifications, production, testing, and manufacturing constraints.
Quality Control
Develop a broader understanding of materials, construction, inspection, specifications, and factory processes.
Footwear Entrepreneurship
Learn how to develop products, work with factories, calculate costs, plan margins, and build a shoe business.
Career Changers & Students
Build footwear-industry vocabulary and practical knowledge before applying for internships, entry-level positions, or specialist roles.
The curriculum is designed for both beginners and working professionals, allowing students to start with foundational subjects and progress into more technical topics.
“The Shoe Dog” would like to tell you more about the Shoemakers Academy All Access Pass. More questions? Click the button below to schedule a no-cost Zoom call.
- All 18 Shoemakers Academy Online Courses, includes access to all future courses!
- 180+ Shoemaking lessons and 60+ hours of video instruction with Wade Motawi including 9 case studies of current start-up brands like yours.
- Bonus Content: Pro Pack Bundle 6 eBooks + valuable interactive shoemaking spreadsheets for profit and margin calculations, sizing, pricing, etc.
- Bonus Content: Footwear Start-Up Project Review Session – Free! – $399 value
- Personalized digital Certificate of Completion for each course completed.
- Exclusive access and discounted pricing to personal coaching with “The Shoe Dog.”
- Try it risk-free for 90 days. 100% money-back guarantee.
One of the greatest advantages of the All Access Pass is that you can study how the individual disciplines of footwear connect.
A professional developer, for example, may need to understand:
- How the designer communicates the concept
- How the last controls fit and proportion
- How patterns turn the design into cut components
- How materials are selected and specified
- How outsole tooling is created
- How samples are reviewed
- How factory costs are calculated
- How fit and quality are evaluated
- How the product becomes production-ready
The curriculum allows you to move across these subjects instead of learning them as disconnected skills.
That makes the All Access Pass particularly useful for people who want to understand how a real footwear product moves from concept to commercialization.
The All Access Pass is entirely online and on demand.
You receive five years of access, allowing you to work through the curriculum at your own pace and return to technical subjects when they become relevant to your work or projects.
That makes the program especially useful for working professionals who may need to study:
- Materials during one project
- Costing during another
- Tooling when developing a new outsole
- Quality control before production
- Fit when reviewing samples
Instead of completing a course once and losing access, you can use the curriculum as a long-term professional reference.
The All Access Pass also includes a substantial library of professional footwear resources.
Current bonus materials include:
- How Shoes Are Made eBook
- Shoe Material Design Guide eBook
- Start Your Own Shoe Company eBook
- Footwear Pattern Making and Last Design eBook
- How to Spot Fake Sneakers eBook
- Factory shoe patterns
- Footwear specification examples
- Interactive cost and margin spreadsheets
- Shoe-size calculators
- Start-up profit-margin calculators
- Outsole blueprints
- 3D shoe-last files
- Pattern files
- Technical drawings
- Factory documents
These resources help bridge the gap between theory and the kinds of documents used during actual footwear development.
The Shoemakers Academy curriculum is taught by footwear professionals and built around practical design, development, manufacturing, sourcing, and product-development experience.
The current program includes course materials that Shoemakers Academy says are used by universities, trade schools, industry professionals, and footwear-company training programs.
For students and career changers, that means learning the terminology and processes used by working footwear teams.
For experienced professionals, it provides a structured way to broaden technical knowledge beyond a single specialty.
Students receive a personalized digital Certificate of Completion for each course completed.
I would strengthen this section on the current page by connecting certificates to career development:
Use your completed courses to document continuing professional education, demonstrate initiative, and support conversations about your footwear knowledge during interviews, performance reviews, or internal career development.
I would be careful not to imply that the certificates are accredited credentials unless they actually are.
All Access Pass students currently receive a complimentary Footwear Start-Up Project Review Session, listed as a $399 value, plus access to discounted personal coaching.
This is an important differentiator.
Online training can teach the process, but eventually students encounter questions specific to their own careers, brands, or products.
That creates a natural progression:
Learn → Apply → Review → Improve
For entrepreneurs, the consultation can help evaluate a footwear project.
For professionals and career changers, coaching can help identify knowledge gaps and determine which technical skills to develop next.
ou can spend years learning footwear one project, factory visit, and mistake at a time.
Or you can build a structured understanding of the entire process.
The Shoemakers Academy All Access Pass brings footwear design, development, materials, tooling, costing, manufacturing, quality, business, and factory communication together into one professional learning program.
Whether your goal is to:
land your first footwear job, move into a more technical role, become a stronger designer or developer, launch your own shoe company, or simply understand the industry at a deeper level—this is the complete Shoemakers Academy curriculum.
Start Building Your Footwear Career Today
195+ lessons. 60+ hours of training. Five years of access. One complete footwear-development curriculum.
The All Access Pass currently provides:
- 195+ footwear lessons
- 60+ hours of video instruction
- Access to the complete current online course catalog
- Access to future courses released during the five-year access period
- Multiple footwear-industry eBooks
- Technical documents and factory files
- Interactive spreadsheets and calculators
- Certificates of completion
- Complimentary project-review consultation
- Discounted coaching
- Five years of on-demand access
- 90-day money-back guarantee Shoemakers Academy
Courses Included in the All Access Pass:
Footwear Tooling Design, Development, and Costing: 30 Lessons, 6 Hours
Footwear Sustainability Strategies: 17 Lessons, 3 Hours
Footwear Fitting and Comfort: 7 Lessons, 1 1/2 Hours
Footwear Import Duty Regulations: 5 Lessons, 1 1/2 Hours
PROcreate & Sketching Instruction for Shoe Designers: 5 Lessons, 2 1/2 Hours
Build it with Gavica: Nike Air Jordan 1 High: 8 Lessons, 8 1/2 Hours
Footwear Development & Factory Communications: 1 Lesson 45 minutes
Upgrade Your Skills with the Shoemakers All Access Pass
If you have previously purchased individual courses and would like to upgrade your subscription to the All Access Pass, we will apply the cost of your previous courses towards the cost of the All Access Pass.
To upgrade, please contact us.
Th********@***************my.com
All Access Pass Your Questions Answered
We understand your concern about the cost of the All Access Pass. However, the courses available in the package are comprehensive, and the knowledge and skills you gain will last you a lifetime. Also, our courses are created by experienced professionals who have dedicated their careers to the art of shoemaking. We believe that the value of what you’ll learn from our courses far exceeds the cost. You may also consider the high cost of attending in person shoemaking courses. Plus, we offer a 90-day money-back guarantee, so you can try the course risk-free.
We understand that everyone has different schedules, and that’s why our courses are available on-demand – you can work through the materials on your schedule and your pace. You will have access to the materials for 5 years. Additionally, our courses are available online, which means you can access them from anywhere, at any time. So, you don’t have to worry about finding time to attend physical classes or hassle with expensive travel.
Our courses are designed to teach both beginners and professionals. We start from the basics and work our way up, so even if you have no experience, you can still learn and benefit from our courses. Our expert instructors will guide you through every step of the process. Our courses include easy to understand videos, detailed views with a professional Zoom cam, and complimentary written materials, which all make it easier for you to learn and quickly apply the shoe business skills and practices to your brand.
We understand that everyone has different learning styles and goals. That’s why we offer the “11 Billion Dollar” 90-day, money-back guarantee. If you’re not satisfied with the course within the first 90 days, we’ll give you a full refund. We encourage you to give the courses a try, and see how it fits into your learning journey. If it’s not for you, we understand, and we’ll be happy to issue a refund.
Our courses were created by experienced professionals in the shoemaking industry and are used by multiple universities, trade schools, high schools, and industry professionals around the world. We take great pride in the quality of our materials, which include detailed video tutorials, written instructions, and support from our expert instructors and customer service team. Additionally, we constantly update our course materials to ensure they are up-to-date and relevant. If you have any concerns or questions about the quality of our materials, we encourage you to reach out to our support team, and we’ll be happy to address them. “The Shoe Dog” loves to hear from fellow shoemakers and personally answers emails daily. Email: Th********@***************my.com
Yes, you can! All Shoemakers Academy students have access to “The Shoe Dog.” Purchasing an All Access Pass and becoming a Shoemakers Academy VIP entitles you to a complimentary Zoom project review consultation with “The Shoe Dog.” Wade loves to hear from students and fellow shoemakers and personally answers emails daily. We can also set-up additional private Zoom, phone calls, or team coaching sessions to discuss your ongoing needs and keep you moving in the right direction with fewer headaches and costly errors. Email:
Th********@***************my.com
Course Content
Delivered by Instant Download – Exclusive materials not offered anywhere else:
1. How Shoes are Made – PDF ebook textbook
2. Shoe Material Design Guide – PDF ebook textbook
3. How To Start Your Own Shoe Company – PDF ebook textbook
4. Footwear Pattern Making and Last Design – PDF ebook textbook
5. How to Spot Fake Sneakers – PDF ebook textbook
6. Blueprint for an EVA & rubber running shoe outsole unit. PDF and a live vector file.
7. Real factory shoe pattern – PDF and live vector .ai formats.
8. Sample shoe specification drawing, 8 pages – PDF and .ai formats.
9. Complete line item shoe specification – .xls format.|
10. 3D print files for size 9 shoe last – STL format.
11. Die-cut files to make a cardboard shoe last.
12. Shoe size run calculator – .xls format.
13. Start-up shoe company profit margin calculator – .xls format.
14. The graded pattern for Arris running shoe – PDF and .ai formats.
15. The graded pattern for a women’s T-Strap high heel shoe – PDF and .ai formats.
16. Cut-paper shoe pattern from our factory – PDF and live vector .ai formats.
