Hey folks, welcome to the Shoemakers Academy. I’m Wade, the shoe dog. It’s been a while since our last videos. You may have seen some short clips on Instagram and YouTube from our trip to China in November. Despite the month-long gap, we’ve been busy with Christmas and client work.
After showcasing those short videos, I want to take some time to give you a closer look at a real shoe factory. The shoe factory I’ll be discussing is called Gennova, located in South China, about an hour and a half from the Hong Kong airport. This factory has been in operation for about five or six years, with four production lines capable of making around 5,000 pairs a day.
To learn more about this shoe factory, contact The Shoe Dog.
[email protected]
In the pictures, you’ll see some key individuals from our team and the factory, including Gary, Tony, and Robin. Gary serves as the product manager for those working in the factory, while Tony and Robin are the owners. Gennova presents a unique opportunity for smaller brands to enter the market, and it’s currently about half full due to a shift in business from a large American footwear brand to Vietnam and Indonesia.
The factory is well-equipped to produce sports shoes, running shoes, classic sneakers, kids shoes, work boots, hiking boots, and hunting boots. They even have a testing lab and specialize in making steel-toe boots. I’ll be sharing some images later to showcase their capabilities.
Now, let’s dive into the factory tour. I’ll be providing a voiceover as the original recording has background noise. We’ll explore various stages of the assembly line, including the matching of uppers with lasts, the Strobel process, and the application of outsoles. Stay tuned for a closer look at the manufacturing process!
To learn more about this shoe factory, contact The Shoe Dog.
[email protected]