Solei Sea is a new sandal company that proves COVID-19 does not have to limit your ambitions. Solei Sea is the brainchild of four life long friends who's jobs were sidelined by the Covid crisis. Kristina, Andrea, Jamie and Ali set their minds to create this new women's owned business venture and nothing is holding them back!

Partner Success Story – Shoemakers Academy and Solei Sea

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Solei Sea is a women-owned business, started in May 2020. The sandal brand is the brainchild of four lifelong friends whose jobs were sidelined by the Covid crisis. Kristina, Andrea, Jami, and Ali set their minds to creating this business venture, and nothing is holding them back!

The partners at Soléi Sea come from years of successful wholesale and retail experience with limited knowledge in shoemaking and manufacturing. They read our entire series cover-to-cover, starting with How Shoes are Made and How to Start Your Own Shoe Company. The team contacted Shoemakers Academy for help with their shoe design, development, and product sourcing.

Build Your Marketing Plan

Together, these women worked through online courses at Shoemakers Academy and simultaneously built their footwear product plan, marketing plan, and clarified their brand image. With their plans in hand, they consulted with “The Shoe Dog” and his team to help build their business.

Shoemakers Academy organized product development, production, and a quality control process to help Soléi Sea launch its footwear company. The Soléi Sea product line went from an idea to delivery in record time. Their first ocean container full of Soleis left China en route to the USA after only six months!

You can learn more about this sandal brand and its products by visiting

Start Your Own Brand Today!

Do you want to start your own shoe business? Are you in need of help getting your ideas off the ground, or have you encountered issues along the way that are holding you back? Shoemakers Academy offers various services and has contacts in design, development, manufacturing, QC, importing, and marketing in both the USA and China. Click here to learn more about our consulting services, or drop us a note at [email protected]. We would love to help you too!