The largest sportswear manufacturer in Europe and second only to Nike worldwide, ADIDAS, has recently pledged to reduce plastic use. By 2024, ADIDAS will use only recycled plastic in all its shoes and sportswear along with its offices, distribution centers, warehouses, and retail outlets.
The German company is also expecting a sharp increase in sales of its Parley shoes. Introduced in 2017, in partnership with Parley A.I.R Strategy, this collection of Ultraboost shoes turns ocean plastic waste into thread that is woven into running shoe laces, heel webbing, heel lining, and sock liner covers. Adidas expects purchases to jump to 5 million pairs this year compared to 1 million in 2017.
If you want to learn more about sustainable shoes, material selection, sustainable footwear design, and sustainable production, check out this article on sustainable footwear design & production and Chapter 26 in the book The Shoe Material Design Guide.