As a New Midsole Material Launches has Adidas Boost Foam met its match? Adidas and BASF turned heads with the introduction of the futuristic Boost Foam technology. The unique midsole material has performance advantages and a distinctive look. Boost foam is actually a new formulation […]
The podcast covers the humble beginnings of both Nike and Adidas. While Adi Dassler and Phil Knight started their companies on different continents some 40 years apart, their brands would battle for hearts, minds, athletes, singers, teams, and even entire sports leagues. It’s an amazing […]
