Joint Girth

Joint Girth The joint girth is a measurement around the shoe last. Measured around the last from the lateral ball point to the medial ball point.  When measuring a last you need to know the joint girth. The joint girth of a last typically grades at […]

Width

Width or Shoe Width The width of a shoe is measured in letters such as AAA, AA, A, B, C, D, E, EE, EEE, and EEEE, 4A, 3A, 2A, A, B, C, D, E, 2E, 3E, 4E, 5E, and 6E, or N (narrow), M (medium) […]

Brannock device

Brannock device. You’ve seen this tool in every shoe store. This is the standard for measuring feet. If you’re developing footwear, you must have a Brannok device in your office. When a tester says a shoe fits loose or tight the first thing you need to […]

wholesale price

Wholesale Price The Wholesale Price of an Item is what a shoe store pays to buy an item from the shoe brand.  The wholesale price is generally about  50%  of the selling price or the retail price.   A big store may negotiate a discount of a […]

Master carton

The Shoe Master Carton The Master Carton or case pack for production shoes is usually a 10 or 12 pack depending on the size of the shoe and shoe inner box. In the master carton the inner boxes will be arranged so the warehouse worker […]

Quarter

The Shoe Parts: Quarter Panel The Quarter Panel is the main shoe pattern part on the side of the shoe pattern. The Nike Swoosh, New Balance N and the Vans V-Bar are all located on the quarter panel.