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Price

Critical Information! $299

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Master Footwear Tooling 
& Build Your Brand with Confidence

Professional Instruction $299

Creating a successful shoe brand starts with understanding footwear tooling—the foundation of high-quality, production-ready shoes. This course simplifies the complexities of outsole molds, cutting dies, and 3D-printed prototypes, guiding you through the entire process of designing, developing, and managing your tooling investments. Whether you’re a designer, product developer, or brand owner, you’ll gain practical knowledge to make informed decisions and avoid costly mistakes for your brand.

Learn from an Industry Expert 
& Avoid Costly Mistakes

This online course is led by Wade Motawi, “The Shoe Dog,” who has spent 25+ years in the footwear trades overseeing millions in tooling investments. The presentation provides real-world insights into cast steel, CNC cut aluminum, compression molding, and injection tooling. You’ll discover the best strategies to maximize efficiency, reduce expenses, and work effectively with your factories, to ensure your tooling decisions support your brand’s growth and profitability.

Exclusive Tooling Insights 
You Won’t Find Anywhere Else

Footwear tooling is a critical yet overlooked aspect of shoe manufacturing, with little to no resources available—until now. This course delivers exclusive industry knowledge from veteran Wade Motawi, covering tooling processes, cost-saving strategies, and factory best practices. You won’t find this information anywhere else. Whether launching a brand or refining production, this is the most practical and detailed guide to footwear tooling available.

  • 30 critical lessons covering the design & development of footwear tooling.
  • 6+ hours of in-depth video instruction with “The Shoe Dog” Wade Motawi.
  • Tooling Audit: No cost consultation to review your tooling plans or problems.
  • Bonus Content: “The Shoe Dog’s” 50-Point Tooling Design Checklist.  
  • Bonus Content: 5 shoe factory tooling drawings. 
  • Bonus Content: Free Footwear Tooling Design Guide 400-page ebook. ($49 value)
  • Digital Certificate of Completion: Tooling Design, Development & Costing. 
  • Risk-Free: 30-day, 100% money-back guarantee.

The Shoe Dog would like to tell you about this on-line course. Find out if Footwear Tooling Design and Development is for you.

A. P.
A. P.
Footwear Tooling Design and Development
This course was really helpful for me. I have been overwhelmed with cost and details. Wade got me up to speed fast. I recommend this course to others who are more advanced in their skills and need advise from a pro.
Jeff
Jeff
Footwear Tooling Design and Development
Solid information. Purchasing this course (and others from The Shoe Dog) have saved my brand thousands of dollars. Don't think about it - get it.
M.M.
M.M.
Footwear Tooling Design and Development
Valuable information presented in easy to understand format. Excellent photos to show every detail. Cost breakdowns extremely helpful.
Eva J.
Eva J.
Footwear Tooling Design and Development
Appreciate Wade sharing this information. There is no place else to learn this stuff. Recommend.
Online footwear business classes Guide

This course is now included in the All Access Pass! 
195 lessons, over 60 hours of on-demand video instruction for shoe designers, developers, and footwear start-ups. Fast-track your footwear career today!
Learn more:
Shoemakers Academy All Access Pass.

Footwear Course FAQ

Yes. Shoemakers Academy courses are designed to help both emerging and experienced footwear professionals strengthen practical industry skills.

The curriculum covers subjects used throughout footwear product creation, including design, development, specifications, materials, costing, fit, tooling, quality control, factory communication, manufacturing, and footwear business strategy.

You can take an individual course to strengthen a specific skill or combine courses to build broader expertise across the footwear development process.

Shoemakers Academy serves people at many stages of their footwear careers, including:

Aspiring footwear professionals • Designers • Developers • Product managers • Sourcing professionals • Quality professionals • Brand founders • Entrepreneurs • Factory teams • Industry veterans

You do not need to fit into a single job title. Many students use the courses to expand their knowledge beyond their current specialty and better understand how the entire product creation process works.

Your starting point depends on the career path you want to pursue.

Someone interested in footwear design may focus first on design, materials, construction, Photoshop, and specifications.

Someone pursuing footwear development may benefit from development, specifications, costing, materials, tooling, fit, quality control, and factory communication.

Someone starting a footwear brand may want to combine product-development training with costing, sourcing, manufacturing, and business courses.

If you are unsure, you can talk to The Shoe Dog about your career goals and get guidance on the courses that best fit your objectives.

They can help you broaden your technical knowledge and develop skills relevant to additional responsibilities.

For example, a designer may want to better understand costing and manufacturing. A developer may want deeper expertise in tooling or materials. A sourcing professional may benefit from quality-control and construction knowledge.

The goal is to help you understand not only what happens in your own role, but how your work connects to the larger footwear-development process.

Yes. Many of the principles covered throughout Shoemakers Academy apply across multiple footwear categories.

The courses focus on fundamental skills and processes—including materials, construction, development, specifications, costing, manufacturing, and quality—that can be applied to sneakers, casual shoes, fashion footwear, and other footwear products.

No.

Many Shoemakers Academy courses are suitable for people entering the footwear industry, while others provide more specialized training for experienced professionals.

If you are new to footwear, foundational courses can help you learn industry terminology, construction methods, materials, development processes, and how footwear is manufactured.

You can then progress into more specialized technical subjects as your knowledge develops.

Some Shoemakers Academy programs include hands-on shoemaking and construction skills, but the professional-development curriculum goes well beyond DIY shoemaking.

Many courses focus on the knowledge used by professional footwear teams, including:

product development • specifications • costing • tooling • quality control • materials • fit • factory communication • sourcing • manufacturing

If your primary goal is making shoes yourself, the DIY and hands-on courses may be the best place to begin.

Certificates are available for designated Shoemakers Academy courses.

Certificates can document your completion of specialized footwear training and can be added to your résumé, portfolio, or LinkedIn profile as evidence of continuing professional education.

For professional-development purposes, we recommend pairing your certificate with examples of the practical skills and projects you developed

Yes.

Shoemakers Academy online courses are designed for flexible learning. You can work through lessons around your professional and personal schedule rather than attending at a fixed class time.

This makes the programs suitable for working professionals who want to develop new skills without stepping away from their current roles.

Students receive extended 4 years access to their online course materials, giving you time to progress at your own pace and return to lessons as you apply the information to real projects.

Because access terms can vary by program or offer, check the enrollment details for the specific course you are considering.

Yes.

One of the advantages of Shoemakers Academy is access to real footwear-industry experience.

Students can reach out with questions about course material, footwear development, and professional projects. Additional coaching and consultation options are also available for people who want more personalized guidance.

Start with the professional goal you are trying to achieve rather than simply choosing a subject that sounds interesting.

Ask yourself:

What skill would make me more valuable in my current role?

What knowledge am I missing for the role I want next?

Which part of footwear development do I want to understand better?

If you’re still unsure, talk to The Shoe Dog about your career goals. We can help you identify a practical learning path based on where you are today and where you want to go.

Yes.

The courses can also support professional development within footwear companies. Training can help new employees understand the product-development process and help existing team members build expertise outside their primary functional area.

Shoemakers Academy also offers corporate training, team education, coaching, and customized footwear-industry programs.

What if I’m unsure whether the training is right for me?

Review the curriculum and consider whether the skills align with your professional goals.

If you still have questions, contact Shoemakers Academy before enrolling. A conversation about your experience and objectives can help determine whether a particular course—or a different learning path—would be more appropriate.

Talk to The Shoe Dog About Your Career Goals

Course Content

Let’s Make Footwear Tooling
Price and Productivity Calculations
Can I Use Open Molds?
The Shoe Last is Equipment
Patterns and Cutting dies
Outsole Tooling Development Process
Reading Outsole Tooling Drawings
Building Prototype Tooling
Rubber and EVA Compression Molds
Outsole Tooling Cast Resin Molds
Temporary Molds
3D Printed Metal molds
Plastic Injection Molds For Footwear
PVC Outsole Injection Molds
PU Injection Molds
EVA Injection Molds
Blow Molding AirBags
Footwear Production Fixtures
Vulcanized Shoe Tooling
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Professional Footwear Education for Designers, Developers, manufacturers, and Footwear Entrepreneurs. Build professional footwear skills. Advance your career.

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