how to create footwear tooling
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Critical Information $399
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Master Footwear Tooling 
& Build Your Brand with Confidence

Was $599 Now $399

Creating a successful shoe brand starts with understanding footwear tooling—the foundation of high-quality, production-ready shoes. This course simplifies the complexities of outsole molds, cutting dies, and 3D-printed prototypes, guiding you through the entire process of designing, developing, and managing your tooling investments. Whether you’re a designer, product developer, or brand owner, you’ll gain practical knowledge to make informed decisions and avoid costly mistakes for your brand.

Learn from an Industry Expert 
& Avoid Costly Mistakes

This online course is led by Wade Motawi, “The Shoe Dog,” who has spent 25+ years in the footwear trades overseeing millions in tooling investments. The presentation provides real-world insights into cast steel, CNC cut aluminum, compression molding, and injection tooling. You’ll discover the best strategies to maximize efficiency, reduce expenses, and work effectively with your factories, to ensure your tooling decisions support your brand’s growth and profitability.

Exclusive Tooling Insights 
You Won’t Find Anywhere Else

Footwear tooling is a critical yet overlooked aspect of shoe manufacturing, with little to no resources available—until now. This course delivers exclusive industry knowledge from veteran Wade Motawi, covering tooling processes, cost-saving strategies, and factory best practices. You won’t find this information anywhere else. Whether launching a brand or refining production, this is the most practical and detailed guide to footwear tooling available.

  • 30 critical lessons covering the design & development of footwear tooling.
  • 6+ hours of in-depth video instruction with “The Shoe Dog” Wade Motawi.
  • Tooling Audit: No cost consultation to review your tooling plans or problems.
  • Bonus Content: “The Shoe Dog’s” 50-Point Tooling Design Checklist.  
  • Bonus Content: 5 shoe factory tooling drawings. 
  • Bonus Content: Free Footwear Tooling Design Guide 400-page ebook. ($49 value)
  • Digital Certificate of Completion: Tooling Design, Development & Costing. 
  • Risk-Free: 30-day, 100% money-back guarantee.

The Shoe Dog would like to tell you about this on-line course. Find out if Footwear Tooling Design and Development is for you.

A. P.
A. P.
Footwear Tooling Design and Development
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This course was really helpful for me. I have been overwhelmed with cost and details. Wade got me up to speed fast. I recommend this course to others who are more advanced in their skills and need advise from a pro.
Jeff
Jeff
Footwear Tooling Design and Development
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Solid information. Purchasing this course (and others from The Shoe Dog) have saved my brand thousands of dollars. Don't think about it - get it.
M.M.
M.M.
Footwear Tooling Design and Development
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Valuable information presented in easy to understand format. Excellent photos to show every detail. Cost breakdowns extremely helpful.
Eva J.
Eva J.
Footwear Tooling Design and Development
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Appreciate Wade sharing this information. There is no place else to learn this stuff. Recommend.
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This course is now included in the All Access Pass! 
180 lessons, over 60 hours of on-demand video instruction for shoe designers, developers, and footwear start-ups. Fast-track your footwear career today!
Learn more:
Shoemakers Academy All Access Pass.