Creating a successful shoe brand starts with understanding footwear tooling—the foundation of high-quality, production-ready shoes. This course simplifies the complexities of outsole molds, cutting dies, and 3D-printed prototypes, guiding you through the entire process of designing, developing, and managing your tooling investments. Whether you’re a designer, product developer, or brand owner, you’ll gain practical knowledge to make informed decisions and avoid costly mistakes for your brand.
Learn from an Industry Expert
& Avoid Costly Mistakes
This online course is led by Wade Motawi, “The Shoe Dog,” who has spent 25+ years in the footwear trades overseeing millions in tooling investments. The presentation provides real-world insights into cast steel, CNC cut aluminum, compression molding, and injection tooling. You’ll discover the best strategies to maximize efficiency, reduce expenses, and work effectively with your factories, to ensure your tooling decisions support your brand’s growth and profitability.
Exclusive Tooling Insights
You Won’t Find Anywhere Else
Footwear tooling is a critical yet overlooked aspect of shoe manufacturing, with little to no resources available—until now. This course delivers exclusive industry knowledge from veteran Wade Motawi, covering tooling processes, cost-saving strategies, and factory best practices. You won’t find this information anywhere else. Whether launching a brand or refining production, this is the most practical and detailed guide to footwear tooling available.
30 critical lessons covering the design & development of footwear tooling.
6+ hours of in-depth video instruction with “The Shoe Dog” Wade Motawi.
Tooling Audit: No cost consultation to review your tooling plans or problems.
Bonus Content: “The Shoe Dog’s” 50-Point Tooling Design Checklist.
This course was really helpful for me. I have been overwhelmed with cost and details. Wade got me up to speed fast. I recommend this course to others who are more advanced in their skills and need advise from a pro.
Appreciate Wade sharing this information. There is no place else to learn this stuff. Recommend.
Previous
Next
This course is now included in the All Access Pass! 180 lessons, over 60 hours of on-demand video instruction for shoe designers, developers, and footwear start-ups. Fast-track your footwear career today! Learn more: Shoemakers Academy All Access Pass.