What is shoemaking? Handmade vs Industrial shoemaking process Making shoes would be easy…. except for the human foot. Anatomy of the human foot. What is Lateral and medial? The Outsole, Midsole and Upper.

When do you need to create your company?What type of company?Creating and protecting trademarksWeb domains

The sales chainThe language of footwear salesFootwear buyersSales and distribution models

Brand Promotion and footwear MarketingWhat is marketing? Traditional, guerrilla, and socialFootwear marketing strategiesPrint and digital mediaTrade shows and alternatives