Product Managers or Product Line Managers:

The Product Manager or “PM” is the person that sets the designer and developer in motion. It’s the PM’s job to figure out what to make. The PM will tell the designer what kind of shoe to draw. It’s the PM’s responsibility is to work with the sales team and customers to find out what they need. The PM is also tasked with looking forward. What will people need next year? What color shoes will be trending? Experience in retail or sales is a big help. Designers and developers are often promoted to this position. A marketing degree will help.

---