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Wade Motawi, "The Shoe Dog"


Meet Our Founder and Lead Instructor

In 1995, as a rookie shoe designer, Wade began traveling to shoe factories across Asia. He began studying and documenting the shoemaking techniques and processes he found. Years later, Wade led his own teams of footwear designers and developers on training missions to those same factories.  

Now a veteran shoe dog, Wade’s footwear career has spanned over 25 years, millions of air miles, and a dozen countries. Wade has built an extensive resume working as a designer, developer, product line manager, development group manager, advanced technology group manager, footwear buyer, sourcing manager, and consultant.

Not content to just build shoes, Wade and his team have created Shoemakers Academy to guide others in their shoemaking journey. 

Corporate Training

Level Up Your Team

Our modern footwear courses provide your team with in-depth instruction detailing the Shoemaking Process from Design to Development to Mass Production.

Zoom & In person

Your team can choose OnDemand Video Lectures, Live Zoom Sessions or Schedule In-person instruction with our teachers.

Books & Materials

The Shoemakers Academy offers everything you need to jump start your shoemaking education. Text books, hand tools and shoe materials for our students are in-stock now.

Wade Motawi Teaching shoemaking class

Private Coaching and Corporate Training

Level Up Your Team

Our courses and coaching provide your team with in-depth instruction detailing shoemaking from design to development to mass production.

Zoom & In Person

Choose OnDemand video lectures, live Zoom sessions, or schedule in-person instruction with our professionals.

Textbooks & Materials

Shoemakers Academy has everything to fast track your shoemaking skills. Textbooks, eBooks, hand tools, shoe materials, and more.

Textbooks & Tools


Shoemaking Store

Schools Using Our Course Materials


Where to Find Us

Shoemaking Articles



Sign up for Online Shoemaking Courses

Start Your Shoemaking Career Today! Welcome to the Shoemakers Academy! This short video is an introduction to the Shoemakers Academy website. This video shows you the great educational resources available

Introducing New Online Shoemaking Courses

Online Courses Available Now! Exciting news! Welcome to Shoemakers Academy. We are excited to offer a curriculum of online shoemaking courses for individuals or businesses. Level up your shoemaking skills

How Can I Find a Shoe Manufacturer?

Congratulations! You have developed a new shoe design, or your brand is growing, and you are ready to source a new shoe factory to manufacture your brand in China .

What kind of shoemaker are you?

A quiz about YOU! To make your shoemaking journey easier, please tell us a bit about YOU and your biggest challenges as a shoemaker. We can help. Take the 30-second About YOU discovery quiz.

Your shoemaking questions answered.

We provide both basic and advanced shoemaking knowledge. Every day we receive shoemaking questions from our friends around the world. Here are our best answers to your most frequently asked shoemaking questions.

Fast Track Shoemaking


Live Events

The Shoemakers Academy hosts live and virtual events to meet Wade Motawi, “The Shoe Dog,” and our other instructors. Our shoemaking events cover footwear design, development, and manufacturing. Bring your questions and challenges! See our schedule of upcoming events.   

Upcoming Events